SOCi
154 Case Studies
A SOCi Case Study
The customer, JLB Residential, faced the challenge of relying entirely on manual processes for its marketing and online reputation management. To scale its efforts, the company turned to the vendor SOCi for a social media and reputation management solution.
SOCi implemented a solution that empowered JLB Residential's on-site teams to create localized social posts and respond to reviews directly. This was balanced with a corporate approval process managed by the marketing team. The result was a scalable system that provided local freedom while maintaining brand control.