Case Study: Port City Java achieves 24k+ engaged, 937k+ reached and 157M impressions in 3 months with SOCi’s Groups

How Port City Java Managed Their Brand with SOCi’s Groups

Port City Java, a Wilmington, NC–based coffeehouse franchise, faced the challenge of scaling and managing local social media across multiple locations. To centralize content and streamline community-level posting, Port City Java partnered with SOCi and deployed SOCi’s Groups to coordinate brand messaging and local promotions.

Using SOCi’s Groups to run coordinated campaigns—like a Teacher Appreciation Day promotion—SOCi enabled Port City Java to scale social content quickly and consistently. In just three months the brand saw 24k+ Facebook users engaged, 937k+ Facebook users reached, and 157 million Facebook impressions, demonstrating significant uplift in reach and engagement.

Port City Java

Stephanie Sumner

Director of Marketing