Case Study: Classical Conversations achieves expanded local reach and increased leads with SOCi

How Classical Conversations Drove More Leads and Increased their Reach with SOCi

Classical Conversations, a national home-school community, needed to scale social media marketing to boost brand awareness, grow local communities, and drive leads and enrollment. They partnered with SOCi, using SOCi’s social media management platform — including scheduling, Peak Posting Time technology, and centralized lead collection and reporting — to keep messaging consistent while managing campaigns at scale.

SOCi implemented a four-step campaign: expand and promote local community pages, deploy a refer-a-friend program, push timely content network-wide via scheduling and Peak Posting Time, and centralize lead capture and reporting. In just two months SOCi’s solution delivered measurable impact: 5,500+ new fans, 1.6M users reached, and 140+ leads generated, while enabling scalable, consistent local marketing.

Classical Conversations