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106 Case Studies
Case Study: Ascent Hospitality Management boosts review response rates with SOCi Genius Reviews
A SOCi Case Study
How Ascent Hospitality Management Increased Review Response Time by 450% with Genius Reviews
Ascent Hospitality Management, which operates Huddle House and Perkins Restaurant and Bakery, needed a way to respond to thousands of daily online reviews across 556 locations. The company wanted to improve review management without losing the personal touch each guest expects.
Using SOCi Genius Reviews, Ascent HM automated customized review responses for each location and reduced response time by five days and seven hours. The review response rate rose from 18% to 99%, positive reviews increased 50.3%, negative reviews decreased 4.3%, and the company saved about 1,524 hours of employee time per year.
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Ascent Hospitality Management
Sheryl Butler
Marketing Manager