Case Study: Griswold Home Care boosts localized marketing performance with SOCi

Griswold Home Care boosts local marketing actions by 616% with SOCi

Griswold Home Care, the oldest non-medical home care franchise organization in the US, faced the challenge of providing its over 200 franchise locations with a user-friendly tool to manage their local social media presence. They partnered with the vendor SOCi to find a solution.

SOCi implemented its all-in-one localized marketing platform, supported by a multi-faceted training and adoption program. This solution led to dramatic improvements for Griswold Home Care, including a 64% increase in active users, a 616% increase in marketing actions taken, and a 1,100% increase in location adoption of the SOCi platform.

Griswold Home Care