Case Study: Griswold Home Care improves localized marketing adoption with SOCi

Griswold Home Care adopted SOCi in October 2019 and has seen a 616% increase in actions taken

Griswold Home Care, the oldest non-medical home care franchise organization in the country, needed a user-friendly way to help franchisees manage their social media presence across more than 200 locations in 30 states. The company chose SOCi to support its localized marketing strategy and give franchisees a simpler tool for day-to-day marketing tasks.

With SOCi’s platform and training program, Griswold Home Care improved adoption across its network. From October 2019 to May 2020, the company saw a 64% increase in unique users actively using SOCi, a 616% increase in actions taken, and a 1,100% increase in locations actively using SOCi.

Griswold Home Care

Charles Stewart

Digital Media Specialist