Case Study: GoodCents achieves a 100% increase in online review updates with SOCi Genius Reviews

Goodcents Sees 100% Increase in Online Review Updates with SOCi Genius Reviews

GoodCents, the nearly 100-location Midwestern restaurant brand, was using a previous marketing platform that did not provide the localized support its franchisees needed. The company also had incorrect local pages and inconsistent listings, and its small corporate team wanted a better way to support franchise marketing.

SOCi provided GoodCents with its CoMarketing Cloud, including Listings Advanced, Social, Local Pages, Genius Reviews, and integrations with Olo and Punchh. With SOCi, GoodCents saw a 100% increase in online review updates, a 98% review response rate, and an 18.9% increase in total reviews year over year. The brand also reported gains in Facebook and Instagram reach, a 23% increase in website clicks from Instagram, and a 14.65% increase in Google Map impressions year over year.

GoodCents

Jami Bond

Vice President of Franchise Development