Case Study: FPI increases website traffic and community engagement with SOCi

FPI boosts Facebook traffic 846% with SOCi

FPI, a property management company, was seeking an all-in-one social media marketing solution to increase audience reach and engagement, drive qualified traffic to its property websites, maintain brand consistency, and improve operational efficiency across its entire portfolio. To meet this challenge, they turned to the vendor SOCi.

By leveraging SOCi's Assist and Plus packages, FPI achieved its goals. The solution provided the scale needed to drive significant results, including an exponential spike in website traffic from Facebook, which became a top referral source. Specific properties saw dramatic increases in traffic, with one location reporting a 846% improvement. SOCi enabled FPI to improve social efficiency, expand its reach, and increase website traffic while ensuring brand alignment.

FPI