Case Study: First Montana Bank increases brand awareness with SOCi

First Montana Bank Increases Brand Awareness With Localized Digital Marketing

First Montana Bank, a community bank serving eight markets across Montana since 1913, wanted a better way to improve digital marketing efficiency and grow brand awareness. The bank needed scalable support to help it stand out in local search and quickly gather data for reporting to leadership.

Working with SOCi, First Montana Bank used the platform for Reviews, Listings, Social Boost PLUS, and Social Listening to manage localized marketing in one place. SOCi helped the bank increase local social posting, improve Google Maps activity and click-to-call, and deliver measurable results including a 20% increase in clicks on all listings year over year, a 10% increase in Google Business Profile views year over year, and a 21% increase in search views year over year. When it first started, zero locations appeared for “ATM + local city” in the local pack; now at least 30% of branches appear for that search.

First Montana Bank

Denise Moore

Vice President of Marketing and Communications