Case Study: Estrella Insurance boosts SEO, reviews, and local engagement with SOCi

Driving SEO, Growth, and Engagement Estrella Insurance’s CoMarketing Experience With SOCi

Estrella Insurance, a financial services company with more than 200 offices across the United States, wanted a comarketing platform to support its growing social media presence and give franchisees more local marketing freedom. The company also needed stronger local SEO, more reviews and leads, better customer engagement, and local posting and review responses with corporate oversight. It turned to SOCi for that support.

SOCi provided Estrella Insurance with CoMarketing Cloud tools including Ads Plus, Reviews, Listings, Social, Boost Local Pages, and SmartBot. The onboarding took 30 days, and the platform helped the company improve workflow, SEO audits, and review management. Estrella reported over 740,000 search impressions, nearly 280,000 map impressions, a 24.4% increase in leads year over year, and a 207% increase in total reviews year over year.

Estrella Insurance

Christian Montiel

Director of Business and Product Development