Case Study: Dinosaur Bar-B-Que handles 118,000 messages and wins more leads with SOCi SmartBot

Dinosaur Bar-B-Que Leverages SOCi SmartBot to Communicate With Potential Customers and Win More Leads

Dinosaur Bar-B-Que wanted a better way to handle the steady flow of customer questions as the business grew. Guests were asking about online ordering, reservations, hours, and catering at all hours, and the team needed timely responses without having to answer messages around the clock.

The company deployed seven SOCi SmartBots across all locations to manage leads, catering questions, and real-time updates such as holiday packages and sold-out catering days. With SOCi, Dinosaur Bar-B-Que said SOCi SmartBot handled over 118,000 messages in one year, generated 24K leads, and responded to 98% of messaging inquiries, while also automatically addressing 203 messages with negative sentiment.

Dinosaur Bar-B-Que

Jason Ryan

Marketing Director