Case Study: Dinosaur Bar-B-Que boosts lead response and customer engagement with SOCi SmartBot

Dinosaur Bar-B-Que handled 118,000 messages with SOCi SmartBot

Dinosaur Bar-B-Que, a multi-location restaurant group and award-winning BBQ joint, faced the challenge of managing a high volume of customer questions and inquiries around the clock. Their team needed a more efficient way to provide timely information on orders, reservations, and hours without dedicating human resources to answer messages 24/7. They turned to vendor SOCi and its SOCi SmartBot product to find a solution.

By deploying SOCi SmartBot across all locations, SOCi provided a solution that automatically handled customer communication. The results were significant, with the bot successfully managing over 118,000 messages and generating 24,000 leads in one year. SOCi's solution addressed 98% of all messaging inquiries, reducing the need for human resources by nearly 100% and mitigating potential revenue loss by instantly responding to negative feedback.

Dinosaur Bar-B-Que