Case Study: DICK’S Sporting Goods boosts local SEO and store-page traffic with SOCi

DICK’S Sporting Goods Dominates Local SEO Through Localized Store Pages

DICK’S Sporting Goods, the leading omnichannel retailer with 700 locations across the U.S., wanted to strengthen its local SEO and create a more personalized digital experience for each store page. With so many locations, the company needed a way to manage consumer interaction data and coordinate multiple teams more efficiently across localized search operations, and it turned to SOCi.

DICK’S Sporting Goods worked with SOCi using SOCi Local Pages and SOCi Listings to manage local pages through a single login, align Google Business Profile details, and improve store page optimization with localized title tags, keyword inclusion, banner testing, and internal linking. The effort helped drive a 74% increase in rankings in discovery searches in 2022 versus 2021, a 97% Google 3-Pack inclusion rate for locations, and a 16% increase in website traffic.

Dick’s Sporting Goods

Pat Daley

Vice President of Performance & eComm Marketing