Case Study: Classical Conversations improves inquiry response and lead generation with SOCi Chat

Classical Conversations Optimizes Inquiry Response with SOCi Smartbot

Classical Conversations, an international homeschool program serving more than 45,000 families in over 50 countries, needed a better way to handle growing demand across its local Facebook pages while also managing reviews and staying active in social groups. As the program scaled, the team had to balance incoming visitor requests, community engagement, and promotional work for social media.

To address that volume, Classical Conversations implemented SOCi Chat to help manage Facebook inquiries and guide page visitors to local communities and events. With SOCi, the team reported 68% of local Facebook page conversations managed by SmartBot, a 15.3% increase year over year, a 145% increase in leads quarter over quarter, a 42% increase year over year in Google direction requests, and a 26% increase in Facebook post impressions quarter over quarter.

Classical Conversations

Crystal Storey

Social Media Specialist and Challenge II Director