Case Study: Cinnaholic Achieves Local SEO Success with SOCi

Cinnaholic leverages SOCi to improve online visibility and ultimately win more sales

Cinnaholic, a vegan cinnamon roll chain that grew to 50+ locations across the country since 2010, needed a better way to manage local SEO as it expanded. With customers searching for terms like “bakery near me” and “wedding catering near me,” the company had to keep location pages and listings accurate across many channels, while 2020 added frequent updates for hours, ordering, and delivery options.

Using SOCi, Cinnaholic centralized its local pages, listings, and local social efforts in one platform and could make real-time edits at scale. The company said SOCi helped streamline updates across 57 locations and supported online ordering, while results from May 2020 to May 2021 included 69,997 more Google My Business leads, a 47% increase in website clicks, 3.5X growth in map views, and a 120% increase in search views.

Cinnaholic

Heather Stennis

Director of Marketing