Case Study: Cinnaholic achieves local SEO success with SOCi

Cinnaholic doubles Google My Business leads with SOCi

Cinnaholic, a growing vegan bakery franchise, faced the challenge of managing local SEO and online presence for its over 50 locations. As a startup where customers search for generic terms like "bakery near me," maintaining accurate local listings was paramount. The pandemic intensified this challenge, requiring constant updates to hours, ordering options, and delivery services across numerous platforms, which was a daunting and time-consuming task without a centralized tool.

SOCi provided a centralized platform to streamline local listings, pages, and social media management. Using SOCi, the team could make real-time updates at scale, ensure brand consistency, and integrate with over 100 directories. This solution led to a significant measurable impact: from May 2020 to May 2021, Cinnaholic more than doubled its Google My Business leads, saw a 47% increase in website clicks, a 3.5X growth in map views, and a 120% increase in search views.

Cinnaholic