Case Study: BrightStar Care strengthens local social efforts with SOCi

BrightStar Care leverages SOCi’s Content Manager to boost local social efforts across business locations

BrightStar Care, an award-winning leader in in-home health services and medical staffing, needed to communicate its commitment to clients and caregivers during COVID-19. With hundreds of locations across the country, it also needed a way to share that message consistently at scale. It used SOCi’s Content Manager to support its local social efforts.

With SOCi, BrightStar Care increased social media posts by 757% from Q2 to Q3 of 2020 to reach audiences online. SOCi also helped improve review response time by 48% in 2020, even as review volume increased by 20%. According to BrightStar Care, SOCi helped the company communicate changes quickly across its locations so it could focus on delivering care.

BrightStar Care

Teresa Celmer

Senior Vice President, Marketing and Talent Management