Case Study: Bridge Property Management strengthens local marketing and reputation management with SOCi

Bridge Property Management Scales Social Media, Search, and Reputation Strategies with SOCi

Bridge Property Management is a vertically integrated real estate investment and property management firm operating over 50,000 multifamily units across the United States. As the company expanded, it struggled to keep social media, search, and reputation management consistent across hundreds of local managers and more than 150 properties, while also maintaining accurate listings and a unified brand identity. Bridge Property Management worked with SOCi to support its localized marketing efforts.

Using SOCi’s Listings, Assist Social, and Reviews, Bridge Property Management centralized review responses, messages, Q&As, comments, and listings management in one platform. The company reported that 73% of review responses were managed in less than 24 hours, with over 3,000 positive reviews in one quarter, plus 426,000 website visits, 2.4 million Google Business Profile views, and 409,000 Instagram impressions in one quarter.

Bridge Property Management

Danielle Johnson

Vice President, Marketing and Training