Case Study: bareMinerals boosts conversions with SOCi

bareMinerals Breaks Into Localized Organic Search, Winning a 101% Boost in Leads

bareMinerals, the cosmetics brand known for clean, mineral-based makeup, wanted to continue growing its ecommerce business while giving shoppers a more personalized online experience. To support that goal, the company migrated to Shopify Plus and added SOCi’s Buy with Prime experience to its site.

With SOCi’s Buy with Prime, bareMinerals enabled Prime members to check out with fast, free delivery and easy returns on 50-plus SKUs, including its award-winning loose powder foundation. The result was a 60% increase in shopper conversion, a 40% increase in revenue per site visitor, and a 12.8x combined ROAS across Amazon.com and bareMinerals.com.

bareMinerals