Case Study: Ace Hardware achieves local brand consistency and retailer activation with SOCi

Ace Hardware boosts local engagement 7x with SOCi

Ace Hardware faced a significant challenge in managing the social media presence for its more than 4,000 domestic locations. Due to each location being independently managed, their social pages suffered from inconsistency, with 25% remaining unclaimed and vulnerable to damaging content. The company needed a tool and partner, SOCi, to help its retailers—with widely varying levels of expertise—manage their social media and online reputation effectively.

By partnering with SOCi, Ace Hardware was able to protect its brand, ensure local authenticity, and increase local sales. The solution delivered substantial results, including generating over 1 million followers, managing more than 500 new reviews weekly, and achieving a 7x increase in engagement. SOCi also helped Ace maintain a 4-star average rating and add over 100 new retailers to the platform each month, enabling corporate-level measurement of engagement for the first time.

Ace Hardware