Case Study: Social Media Marketing World achieves greater event engagement with Socedo

Social Media and Event Marketing Are in a Codependent Relationship

Social Media Marketing World highlighted how event marketing and social media work together to drive demand, but a key challenge for small businesses is generating enough qualified leads before and during an event without a large budget. In the case study discussed by Socedo, Technology Concepts Group used Twitter and LinkedIn to find prospects and promote an upcoming event offer, aiming to build an audience quickly and increase booth traffic.

Socedo helped automate the engagement part of the campaign, enabling outreach to about 200 new prospects per day. With influencer promotion and event-aligned content, Social Media Marketing World’s example showed strong results: TCG went from “0 to 60” in one month, drew overwhelming booth traffic at the event, and continued conversations on Twitter and LinkedIn afterward.

Social Media Marketing World