Case Study: Simply Holiday Deals achieves 500% Twitter growth and expands UK travel email subscriber base with Socedo

Simply Holiday Deals Grows Its Email Subscriber Base of Travel Enthusiasts with Socedo

Simply Holiday Deals is a UK travel deals and comparison site that aggregates flights, packages, cruises, hotels and travel content. After acquiring the site in 2014, owner Brian Jones needed to build a large UK-based audience interested in travel but struggled to scale lead generation on Twitter using native campaigns.

Brian ran a trial with Socedo and used managed services to target relevant handles, interests and geolocations, plus direct messaging that directed new followers to an email sign-up or asked them to DM their email. In under six months he cut acquisition to about $0.30 per new follower, grew the audience from ~1,000 to ~6,500 followers (projecting >10,000 by year-end), increased Twitter’s share of social traffic from under 2% to ~15%, and achieved email opt-in rates of roughly 10–20% from those followers.

Simply Holiday Deals

Brian Jones

Owner