Case Study: SalesWings achieves 13x Twitter growth, more qualified leads and significant time savings with Socedo

SalesWings Uses Socedo to Make Social More Effective, While Saving Time

SalesWings, a predictive lead‑scoring and website‑tracking add‑on that helps sales and marketing focus on the hottest prospects, needed a better way to find and engage the right buyers on crowded social channels. Ina Simeonova, SalesWings’ digital marketing specialist, found LinkedIn and Twitter effective but time‑consuming and imprecise for B2B targeting, especially when promoting content, features and event‑driven campaigns like Dreamforce.

They deployed Socedo to target Twitter bios and conversational keywords, segment prospects, automatically follow and send DMs, and A/B test messages — with Salesforce integration for easy sync. The results: follower growth from about 300 to 4,000 in months, 8,197 prospect approvals (86.1%), 242 follow‑backs (3.2%), 21 DM clicks (8.8%) and 39 DM responses (16.4% of replies in that sample), plus streamlined campaign reporting and automation that saved the team significant time.

SalesWings

Ina Simeonova

Digital Marketing Specialist