Case Study: MuleSoft achieves 21% reduction in cost-per-lead and 10% increase in Twitter lead volume with Socedo

MuleSoft - Customer Case Study

Socedo is a social demand generation platform that helps B2B sales and marketing teams discover, engage and qualify leads via automated social media interactions. MuleSoft faced falling Twitter ad performance and needed to increase lead volume while lowering cost per lead, so they sought a more scalable, targeted social approach.

MuleSoft deployed Socedo’s platform—using automated 1:1 direct messaging, LinkedIn-enhanced targeting and Marketo integration—plus A/B testing to refine outreach. The result: a 10% increase in Twitter-sourced leads and a 21% reduction in cost per lead, rapid rollout across multiple campaigns, and a positive, low-resource implementation supported by responsive service.

MuleSoft

Shohil Kothari

Digital Marketing Manager