Case Study: Justworks closes major social-sourced deals and fills its sales pipeline with Socedo

Justworks Closes Sales from Social, Combining Socedo & CRM

Justworks provides an easy, affordable platform for businesses to manage payroll and benefits. Business development rep Andrew Froning had been using Twitter to connect with entrepreneurs and HR managers, but needed a way to scale those interactions and capture top‑of‑funnel contacts so they could be properly nurtured and converted.

Andrew turned on Socedo to automate targeted social outreach and export engaged profiles directly into Salesforce with enriched company and contact data, then used Cirrus Insight to run personalized email cadences that referenced the original Twitter interaction. The result was a steady pipeline of qualified, engaged leads, one of the company's biggest closed deals sourced from social, and a measurable boost to Andrew’s personal brand in the NYC startup community.

Justworks

Andrew Froning

Business Development