Case Study: InsideSalesTeam.Com achieves higher conversion rates and streamlined lead scoring with Socedo

Inside Sales Team Uses Lead Scoring and Nurturing with Socedo

Inside Sales Team, a full-service sales and marketing firm that manages inbound leads and first-touch sales outreach, faced the challenge of cutting through digital noise to find and qualify prospects on social media. Traditional methods weren’t delivering and the team needed a way to automate social engagement and identify the most promising leads.

They deployed Socedo across company and rep Twitter accounts to target sales and marketing executives, send DM offers, and drive webinar sign-ups. Socedo synced leads into their marketing automation and CRM, applied social-based lead scoring (follows, DM responses, link clicks), and enabled personalized nurture cadences. The result: faster lead qualification, increased website traffic and follower engagement, higher reply and conversion rates, and a more efficient sales process.

InsideSalesTeam.Com

Hussam Almukhtar

Director of Digital Marketing