Case Study: Heinz Marketing achieves 60–70% of their leads with Socedo

How Heinz Marketing Uses Socedo to Drive 60-70% of Their Leads

Heinz Marketing is a Seattle-based B2B sales and marketing agency focused on sales acceleration. With an established audience (19,000+ Twitter followers and ~30,000 monthly blog visitors), they wanted to convert social activity into more qualified leads and efficiently nurture prospects — but lacked the tools to capture and activate the full potential of the social web.

By using Socedo’s keyword-driven Twitter prospecting and automated direct-message campaigns, Heinz Marketing targeted five distinct buyer groups with tailored content and had an intern triage leads daily. Over three months Socedo uncovered 14,137 relevant leads (3,368 followed back), drove 923 visits to promoted landing pages and generated 323 form submissions, now accounting for 60–70% of their website leads, adding 10,000+ followers and delivering an estimated $10,877.52 in value.

Heinz Marketing

Matt Heinz

President