Case Study: Vyond increases email engagement with Socedo

How GoAnimate Used Socedo to Increase Email Engagement

Vyond, then known as GoAnimate, needed a better way to find and engage target prospects as it grew and searched for new lead-generation opportunities. Using Socedo, the company wanted to identify leads based on real-time social intent data rather than relying only on traditional demographic targeting.

Socedo helped Vyond build prospect lists from Twitter and LinkedIn signals, enrich contacts with engagement and firmographic data, and sync them into Marketo for nurturing and scoring. The results were strong: 81% of the first exported leads became MQLs, email open rates were 100% higher than other leads, and one campaign saw a 500% higher click-through rate.

Vyond