Case Study: F5 Networks achieves highly engaged, targeted communities with Socedo

F5 Networks Uses Multiple Handles to Build Highly Engaged Communities

F5 Networks, an enterprise application delivery company, tasked Drew Milam, its first full-time social media manager, with using social media as a robust marketing channel to drive top-of-funnel activity for long B2B buying cycles. With a wide product line and multiple buyer personas whose needs differ, F5 needed a way to deliver more relevant content and build highly engaged, segmented communities.

Drew created multiple social handles and profiles to micro-target specific audiences and used Socedo to find and engage people based on bios and conversations, then route them to targeted content, webinars, and white papers. The approach produced stronger engagement and community growth with the right audiences, increasing registrations and awareness across F5’s marketing programs.

F5 Networks

Drew Milam

Global Social Media Marketing Sr. Manager