Case Study: Ethix achieves warmer, higher-response social leads and 15–20% more website traffic and calls with Socedo

Ethix Changed Targeting to Improve Responses from Social Leads

Ethix is a full-service merchant services provider that donates 25% of gross revenue to nonprofits. CTO and Senior Marketing Director Brian Thivierge needed a personal, scalable channel to reach a unique audience and drive new prospecting calls, but initial Social targeting for investors produced low-volume, unresponsive leads.

Brian shifted to targeting nonprofit professionals with Socedo, mapped lead personas, used the Criteria Report and A/B tested direct messages, and simplified the brand name in the profile to better match the audience. The changes drove a 15–20% increase in website traffic and phone calls, generated 2–3 qualified prospecting calls per week (on a 3‑month sales cycle), and produced warmer, more responsive leads.

Ethix

Brian Thivierge

CTO and Senior Marketing Director