Case Study: Firstup doubles event marketing opportunities with Socedo

Ditch the Booth Event Marketing ROI is on Twitter

Firstup used Socedo to improve event marketing and lead generation beyond traditional booth follow-up. The team struggled to create meaningful conversations and convert event attendees into opportunities, especially when prospects were busy and hard to reach during conferences.

By using Socedo to track event hashtags, filter MQLs, and capture prospect details for personalized follow-up, Firstup was able to target engaged attendees on Twitter and in CRM. The approach doubled the number of opportunities versus traditional post-event outreach and helped reduce both team effort and marketing budget by making event-based lead generation more efficient.

Firstup

Stephanie Dobyns

Director of Digital Marketing