Case Study: Ceros achieves 30% higher conversion rates with Socedo

Ceros Achieves 30% Higher Conversion Rate with Socedo’s Data Export

Ceros, a cloud-based design platform for marketers and designers, needed a way to grow its Twitter presence and generate more leads without a dedicated community manager. The company turned to Socedo’s social lead generation and data export tools, using them to automate prospecting and begin nurturing Twitter followers more quickly.

With Socedo, Ceros connected Twitter leads into HubSpot nurture campaigns, exported follower email addresses earlier in the funnel, and used A/B testing to refine outreach. The results included a 30% higher conversion rate than other lead gen tactics, a 26% visit-to-lead conversion rate from Twitter, and a cost per lead of about $15—25% lower than Twitter Ads and 50% lower than other targeted B2B campaigns.

Ceros

Brad Hess

Sr. Digital Marketing Manager