Case Study: Branch achieves increased social engagement and qualified leads with Socedo

Branch Metrics uses Socedo to Magnify their Social Strategy

Branch Metrics, a Palo Alto–based leader in mobile deep linking used by companies like Pinterest and Microsoft, needed a way to attract and engage app developers on Twitter while scaling outreach across different audiences. As their follower and lead volume grew, Branch faced the challenge of managing targeted, personalized conversations, promoting product announcements and campaigns, and nurturing prospects without overloading their core accounts.

Using Socedo, Branch launched multiple focused accounts and customized DM campaigns — including a nurture account, topical outreach around iOS 9, lead export for email follow‑ups, and promotion of a $10K Mobile Growth Challenge — to drive conversations rather than hard sells. The approach increased followers and qualified leads, improved engagement (content-focused DMs outperformed homepage links), provided actionable customer feedback to inform blog and product changes, and proved more effective for targeted, personal outreach than other tools they tested.

Branch

AC Ingersoll

Branch’s Marketing Manager