Case Study: MarketingManager achieves higher marketing ROI with Socedo

5 Step Strategy to Increase Marketing ROI Using Twitter and LinkedIn

MarketingManager, a pre‑launch B2B marketing and sales ROI dashboard, faced the challenge of building a targeted community of early adopters and proving measurable ROI from social media rather than just generating leads. The company needed to grow relevant followers, capture qualified contacts, and track return on marketing spend across Twitter and LinkedIn.

They deployed a five‑step Socedo + LinkedIn program—targeted Twitter bio discovery, exporting leads to LinkedIn for personalized outreach, simple email follow-ups, outbound calls, and relationship-focused conversations. In the first 45 days they saw strong traction: ~900 new followers, 356 new contacts, 16 new qualified leads, 35 goal conversions, high engagement (LinkedIn reply rate 83%, email open rate 38%), and an ROI of 8.43 (net return $75,868; average customer LTV $4,798).

MarketingManager

Tony Lael

Founder and CEO