Case Study: Mayfair Equity Partners achieves a faster, modernised website with SoBold

Mayfair Equity Partners boosts desktop load times by 60% with SoBold

Mayfair Equity Partners, a London-based private equity firm, faced a challenge where its existing website no longer reflected the firm's refreshed brand identity and failed to clearly communicate its investment strategy to key audiences. SoBold was engaged to redesign and develop a new website to align the firm's online presence with its evolving positioning.

SoBold delivered a comprehensive solution involving research, UX/UI design, and a custom WordPress build focused on security and performance. The new site featured a modernized design with updated typography and a restructured portfolio, resulting in significantly faster load times of 60% on desktop and 80% on mobile. SoBold's work also led to a 62% year-on-year increase in sessions and a 30% increase in total users for Mayfair Equity Partners.

Mayfair Equity Partners