Case Study: Kapow Primary boosts organic clicks and keyword reach with SoBold SEO

Kapow Primary boosts organic clicks 28% with SoBold

SoBold worked with Kapow Primary, a leading education publisher, to address their challenge of improving organic search visibility for non-branded keywords. The goal was to drive more traffic, free trials, and purchases by moving beyond their established branded search presence.

The solution involved SoBold implementing a strategic SEO retainer built on four pillars: technical excellence, keyword targeting, subject authority, and data-led optimization. This included technical fixes, content audits, and a competitor-informed editorial plan. SoBold delivered strong results, including a 28% year-on-year increase in organic clicks and a 57% increase in keyword spread.

Kapow Primary