Case Study: Coller Capital boosts organic search performance with SoBold SEO retainer

Coller Capital boosts non-branded clicks 57% with SoBold

Coller Capital, a leading figure in the global secondaries market, engaged the SEO services of SoBold. Their challenge was to improve organic search visibility, especially for non-branded keywords, following a website redesign. They needed to resolve technical issues, repair a damaged backlink profile, and better leverage their thought leadership content, which was trapped in PDF formats.

SoBold implemented a strategic SEO retainer built on four pillars: technical excellence, backlink profile repair, on-page optimization, and building subject authority. A key action was transforming static Barometer Reports into indexable web pages. This comprehensive solution delivered significant results, including a 57% increase in non-branded clicks and a 42% increase in total organic clicks, demonstrating the effectiveness of SoBold's approach.

Coller Capital