Case Study: ANGLE plc grows Investor and Pharma engagement with SoBold website retainers

Angle Plc boosts total users by 34% with SoBold

Angle Plc, a healthcare and life sciences company, faced the challenge of managing a website that needed to serve two very distinct audiences: investors and the pharma sector. This required a tailored approach to address conflicting business goals and the need for time-sensitive updates as an AIM-listed company. They engaged the vendor SoBold for ongoing website management and development services.

SoBold implemented a dual retainer solution, providing a 'Maintain' package for investor relations updates and a 'Scale' package for the marketing team to build new features. SoBold ensured a consistent visual identity for both audiences and managed a corporate rebrand to CellBxHealth. The results included a 34% increase in total users, a 20% increase in sessions, and significantly faster loading times, demonstrating the solution's measurable success.

Angle Plc