Case Study: AAR Group improves engagement with a website redesign by SoBold

AAR Group boosts average session duration 90% with SoBold

SoBold worked with AAR Group, a management consultancy, to address challenges with their outdated Umbraco 8 website. The platform was difficult to manage and failed to effectively present the company's dual service offerings for two distinct audiences: senior marketers and agency leaders.

The solution from SoBold involved a complete redesign and rebuild onto WordPress, featuring a modular content block system for easy management and a structure optimized for both audiences and SEO. The new website resulted in a 20% decrease in bounce rate and a 90% increase in average session duration. SoBold also provides ongoing hosting and support for the site.

AAR Group