Sobefy
22 Case Studies
A Sobefy Case Study
The customer, Vision Rescue / Dryeye Rescue, faced the challenge of a high-friction checkout process for contact lenses. Their shoppers were often abandoning their carts when confronted with a long, complex, and error-prone prescription form that required manually typing every value per eye. Sobefy was engaged to build a custom e-commerce solution to overcome this barrier.
Sobefy implemented an AI-powered tool called Smart Order. This solution allows customers to simply upload a photo or PDF of their prescription; AI then reads it, matches it to the correct products, and automatically builds a ready-to-buy cart in seconds. By replacing the tedious form with an upload-and-confirm moment, Sobefy removed a major point of friction, enabling customers to reorder their lenses in just a few taps.