Case Study: Vision Rescue / Dryeye Rescue achieves self-serve multi-location B2B account management with Sobefy

Vision Rescue / Dryeye Rescue launches a self-serve B2B portal in May 2026 with Sobefy

The customer, Vision Rescue / Dryeye Rescue, faced a challenge common to multi-location health and wellness practices: their standard e-commerce platform could not properly model the complex structure of a company with multiple offices, each with its own unique details, integrations, and staff requiring different levels of access. This often led to a reliance on support tickets for account management. They partnered with the vendor Sobefy to build a custom self-serve B2B portal to solve this problem.

Sobefy implemented a self-serve account portal built with Next.js 15 and Medusa v2. This solution allowed each wholesale customer company to manage its multiple practice locations and team member roles independently. A key feature was the ability to link each location to the client's distributor account, enabling multi-office groups to run their own accounts without needing support intervention. The project was successfully shipped in May 2026, resulting in a streamlined and self-sufficient account management experience for the customer's clients.

Vision Rescue / Dryeye Rescue