Case Study: Vision Rescue / Dryeye Rescue achieves owned conversion funnel analytics with Sobefy

Vision Rescue / Dryeye Rescue builds first-party analytics in June 2026 with Sobefy

The customer, Vision Rescue / Dryeye Rescue, faced a challenge with third-party analytics tools which were frequently blocked and failed to capture critical server-side data like real purchases and sales attribution. They wanted to own their conversion funnel data and approached Sobefy to build a first-party analytics solution.

Sobefy implemented a first-party analytics layer that captured the entire user journey, from initial visit to final checkout, directly into the client's own platform. This provided Vision Rescue with owned attribution and funnel metrics, giving them business intelligence they fully control instead of relying on rented third-party data.

Vision Rescue / Dryeye Rescue