Case Study: Discountfilterstore.com achieves faster page load times and improved customer experience with SOASTA

Discountfilterstore.com Delivers a Fluid Online Customer Experience with SOASTA

Discountfilterstore.com, an online retailer of filters for water, air purification, pools, spas, and appliances, wanted better visibility into site performance after bringing development, hosting, and support in house. The company needed a self-service way to measure performance over time, validate improvements, and help its DevOps team identify issues affecting customer experience, so it turned to SOASTA and its mPulse real user monitoring (RUM) tool.

SOASTA implemented mPulse as Discountfilterstore.com’s standardized RUM solution, giving the team easy, self-serve access to page-level analysis, waterfall data, and alerting. Using the insights, the company fixed a high-traffic product page template and cut its load time by 20%, and its first two performance-focused sprints improved site-wide page speed by 25%. Discountfilterstore.com also reported lower bounce rates, incremental conversion, and a better customer experience, while avoiding professional services costs.

Discountfilterstore.com

Ryan Iverson

VP of E-Commerce & Technology