Case Study: Discount Dance Supply improves online performance and conversions with SOASTA

Discount Dance Supply Keeps in Step with Online Customers Using SOASTA

Discount Dance Supply, a long-time dancewear retailer with most of its business coming from ecommerce, needed a better way to understand and improve its online customer experience. Working with SOASTA, the company looked to move beyond ad hoc synthetic testing and gain clearer performance insight to support higher conversions and stay competitive.

SOASTA implemented its mPulse real user measurement (RUM) solution, along with SOASTA Professional Services, giving Discount Dance Supply quick access to actionable performance data and dashboards. The retailer used those insights to set a 500 ms page-speed improvement goal, identify a third-party service hurting user experience, and eliminate home page slowdowns during traffic spikes—while maintaining speed despite a 25% increase in traffic.

Discount Dance Supply

John Miller

CTO