Case Study: Bonobos improves website performance with SOASTA to drive Cyber Monday sales success

Bonobos Improves Website Performance to Gear Up for Cyber Monday

Bonobos, the online apparel retailer known for its better-fitting men’s pants, faced a major challenge after its e-commerce site went down on Cyber Monday 2011. The company needed a way to find where shoppers were encountering slowdowns and errors during the purchase process, and it turned to SOASTA and its CloudTest On-Demand service to prevent another peak-season outage.

SOASTA helped Bonobos simulate full customer journeys, test different traffic levels and checkout scenarios, and identify performance bottlenecks with detailed diagnostics. Bonobos fixed issues such as a checkout form error before the 2012 holiday season, then handled Cyber Monday 2012 without disruption despite traffic reaching 64 times normal levels and sales hitting more than 15 times a typical day. The testing approach also cost far less than running equivalent tests in-house.

Bonobos

Michael Hart

CTO