Case Study: Growth Lending achieves 500% growth in sign-ups with Soap Media

Growth Lending grows sign-ups by 500% with Soap Media

Growth Lending, a financial services company, worked with Soap Media to mature its brand identity. While their existing brand was distinctive and playful, it was also too busy and lacked the credibility needed in the finance sector. Their challenge was to refresh their brand and website to be clearer, calmer, and more conversion-ready without a complete structural rebuild.

Soap Media conducted a workshop and then executed a rebrand that simplified the color palette and iconography to reduce visual noise. This solution was rolled out efficiently across the website using existing Suds blocks. The updated brand placed a greater emphasis on human storytelling. The results included a 500% growth in sign-ups and an 84% increase in top three ranking keywords, demonstrating the project's significant measurable impact.

Growth Lending