Case Study: Diversey achieves a 102% increase in brand interest with Soap Media’s YouTube advertising

Diversey boosts brand interest 102% with Soap Media

Diversey, a global leader in cleaning and hygiene solutions, wanted to reach new global audiences and determine if YouTube advertising would offer long-term value. They partnered with the vendor Soap Media to explore this new digital channel and support the launch of their new Ultimaxx product range.

Soap Media crafted compelling YouTube ad content and built a thorough analytical system to track hard-to-measure 'dark traffic' and brand interest. The campaign was an overwhelming success, with Soap Media reporting a 102% increase in brand interest and a 90% increase in users and traffic versus the previous year.

Diversey