Case Study: Centrepoint achieves 264% more applications with Soap Media

Centrepoint boosts completed applications by 264% with Soap Media

Centrepoint, the UK's leading youth homelessness charity, faced the challenge of urgently filling support worker vacancies across three specific regions within a tight two-week window. Their previous recruitment efforts yielded only modest results, so they engaged the digital marketing agency Soap Media to use paid social advertising to drive a high volume of quality applications efficiently without sacrificing candidate caliber.

Soap Media implemented a targeted regional ad structure with benefit-led creative messaging and a diverse set of ad formats. This approach ensured balanced visibility across all locations and kept engagement high throughout the campaign. As a result, Soap Media helped Centrepoint achieve a 264% overall increase in completed applications, with surges of 350% in Hammersmith and Fulham and 322% in Camden.

Centrepoint