Case Study: Centre of Excellence Achieves 24% Google Ads Revenue Growth with Soap Media

Centre of Excellence grows Google Ads revenue 24% with Soap Media

The Centre of Excellence, a provider of online courses, faced the challenge of sustaining ambitious growth after saturating its existing market. Their long-standing partner, Soap Media, was tasked with rewriting the successful digital marketing strategy to unlock new potential and drive further expansion.

Soap Media rebuilt the Google Ads account by shifting focus up the sales funnel, implementing a test-and-learn model, and leveraging AI-powered video and first-party data to inform targeting. This new approach included Performance Max and Demand Gen campaigns, which unified efforts to amplify results. The strategy drove a 24% year-over-year increase in Google Ads revenue, added over 3,000 sales, and maintained return on ad spend (ROAS) while achieving this growth.

Centre of Excellence