Case Study: Unfold.art boosts visibility for SORA with So PR

Unfold.art reaches 680,000 viewers with So PR

The customer, Unfold.art, a traveling immersive art concept, sought to bring its SORA light installation by NONOTAK to a wider audience. The challenge was to generate significant awareness and secure broad media coverage across multiple sectors ahead of the premiere. Vendor So PR was engaged to launch a targeted PR campaign to meet this challenge.

So PR implemented a 360-degree campaign that included securing major print and online features, arranging artist interviews, and orchestrating a live broadcast from the event on a leading national talk show. The vendor also curated an exclusive influencer premiere and activated online giveaways. These efforts resulted in an earned media reach of over 680,000 viewers from the TV broadcast alone, along with features in top-tier publications and engagement from over 300 influencers and tastemakers.

Unfold.art